A well-designed printed menu
Still first, and not out of nostalgia. Print has no load time, no battery cost, no phone at the table, and it is the one surface where layout and wording directly move what people order. Reprinting is the only real drawback, and that is an argument for a smaller menu, not a digital one.
Still first, and not out of nostalgia. Print has no load time, no battery cost, no phone at the table, and it is the one surface where layout and wording directly move what people order. Reprinting is the only real drawback, and that is an argument for a smaller menu, not a digital one.
- + Instant for every guest, including those with old phones, low battery or poor eyesight
- + Layout and wording are proven levers on what gets ordered
- + No subscription, no outage, no support call at 7pm on a Friday
- − Price and item changes require a reprint
- − Costs recur with every menu change
- − Cannot show live sold-out status
- Notes
- Keep the menu short enough that reprinting stops being scary.